DLS Design Wins a 2023 GDUSA Graphic Design Award

We’re proud to announce that DLS Design has won an award in GDUSA’s 60th anniversary American Graphic Design Awards™ for the website of law firm Elliott Kwok Levine & Jaroslaw.

Among the many projects we do, we knew that our output on this project was special, and we were pleased that peers recognized this as well.

About the Client

Elliott Kwok Levine & Jaroslaw is a New York City law firm started in 2022, which handles complex business litigation, international matters and white collar defense. DLS had worked with one of the principals at a prior firm and won the contract to create the firm’s branding and website, meeting their tight deadline to launch the website when the firm opened in 60 days. A set of projects were completed, including the firm’s logo, stationery, emailers and electronic assets such as in-house stationery and email footers.

What We Were Going For

Simplicity, for one thing. The firm’s members were so accomplished that we didn’t want to employ the same imagery – typically, New York City skylines or blurred torsos at a conference table – employed by firms at virtually every level. We also sought a color-story departing from navy blue and gray, that would break EKLJ from the pack. And, white space gave the site’s strong elements room to breathe.

The fonts were a considered choice. We knew the logo would look cluttered unless we used a clean, narrow, sans-serif font, so Futura Condensed was chosen. For the body we employed Barlow, a font by Google. Unfamiliar to us at first, we found it created a beautiful texture on the page, packed together nicely, and only drew attention to itself if you studied it. For headlines we employed Jost, similar to the non-condensed version of Futura.

About the Award

This award is for GDUSA’s flagship competition open to any designer or client. It recognizes “outstanding work of all kinds across all media”. They received entries from across the country, with 10% selected as winners. DLS has previously won at this competition, for the creation of another law firm’s logo and branding. Read more at GDUSA.

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