DLS has worked with the litigation law firm now known as Shapiro Arato Bach, through several partnership changes that resulted in changes to the name. The current logo is an outgrowth of an older version which featured two facing initials when there were two name partners. Our challenge was to retain a graceful flow of the letterforms when the lowercase “b” was added. To achieve this, we needed to reduce the size of the loop in the “b” by hand. The logo is part of an overall brand for the firm, along with the website we designed for them.
Aside from stationery and signage we developed for the firm, they have used the logo for giveaways at firm events. And when used in a directory or ad for an event, a distinctive, three-letter mark like this really stands out among other firms’ logos.