Balansett was a consultancy that helped businesses bring their workspace into alignment with their mission and brand. From their mission statement: “We focus on helping organizations realize the full potential that their space has in influencing humanperformance, leadership, and team effectiveness.” In manipulating lettering to achieve an interesting effect, our goal was to suggest three-dimensional space while allowing the letter B to be recognizable.

The logo was a winner of a bronze Summit Award for design in 2018.