Logos and Branding

Logos and Branding > Shapiro Arato Bach

Shapiro Arato Bach

DLS has worked with the litigation law firm now known as Shapiro Arato Bach as they reach their 10-year anniversary, and previously, through several partnership changes that updated the name. The current logo is an outgrowth of our 2015 work, which featured two facing initials. Our challenge was to keep the graceful flow of the letterforms when the lowercase “b” was added. To achieve this, we reduced the size of the loop in the “b” by hand. The logo is part of an overall brand for the firm, along with the website we designed for them.