Boutique Litigators’ Third Iteration Widens Footprint and Decompresses A Bit

In design school, we viewed the evolution of a Ritz Cracker box over the years. Each time the box was updated, you could plainly recognize the branding, but it was a little bit fresher.

We recently updated the website for Shapiro Arato LLP, a litigation boutique in NYC. The footprint is widened, the fonts were enlarged and migrated from Helvetica to a more contemporary Google font, and color was used differently. Click through six images above to see the changes. The attorney landing page was starting to look a bit tight, so we removed a confining background color, sized-up the photos and gave them more breathing room. A big improvement came on the news page, where a trail of years was tucked into a dropdown, and a search function was added. See