DLS Design: Web Design Case Studies

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See other animations: Arrows | Baseball | Map | Steering Wheel | Tank

Client: Trading Direct

Background: In 1997 we provided web graphics for this firm in the discount brokerage business. As the sector was growing, the company was encouraged to use banner ads to attract traffic. Could we come up with a theme for the campaign and produce it?

Analysis: The firm name provided its own theme. Playing on the word direct, we came up with a set of banners tailored to the tastes of the presumed audience: young, aggressive and predominantly male investors with a bit of money looking to make more.

Process: The verbal theme was obvious: the word Direct was used for all headlines. We rendered arrows hitting a target, a baseball player slugging a ball, a tank firing, and other ideas. A banner showing a plane dropping bombs was rejected.

Ourcome: The campaign ran on investment oriented web sites for over a year. As the market changed, passion for both this approach to investing and this method of advertising has waned.

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