DLS Design: Web Design Case Studies

The same, but different.
Three companies under one roof get a makeover and related site designs.
www.amicontract.com
www.amifood.com
www.spiparts.com

Client: AM Foodservice International

Background: The corporate parent of AM Foodservice needed three different web sites for three related, but distinct businesses. Each company services customers in the Middle East, Asia and/or Africa, supplying the operations of commercial kitchens. SPI Parts distributes replacement parts; AM Foodservice is an export rep; and AMI Contract is a wholesale distributor.

Assignment: Over the course of two years, we were asked to design three separate web sites. Each had particular challenges, such as linkages with third-party databases or web sites. But each had some things in common, such as foreign-language pages, and especially the need for a strong branding statement.

Process: SPI Parts needed the heaviest makeover, with DLS designing a simple logo using industrial letters which we modified and added metallic color to. The foreign-language translations were set as images, rather than html type, in order to sidestep browser display issues.

We also achieved economies of scale for the client by hosting the three sites on the same server, and building a common page for news appearing on more than one site, thereby needing to be edited only once.

In addition to building the web sites we've produced business-to-business ads for AM, appearing in trade publications. See our page on business-to-business advertising.

Another service we provided was the design and printing of a brochure. Already in posession of the files for the site design, it was an easy process to move these into print. See our section on design for print.

Also, visit our section Marketing for Industrial Companies.

Designers: David Schiffer, June Bae, Jason Kollias, Rachel Adler, Victor Butler.

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DLS Design
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