DLS Design: Web Design Case Studies

Two law firms, two approaches

Law firms differ widely in their specialties and personalities, and our design reflects this. We recently designed new web sites for two firms and the final products are very different.

GGRG web site.
The web site on the left, for Goldstein, Goldstein, Rikon & Gottlieb, was a second-generation product. A much earlier web site had been up since the late 90's, and much of the descriptive content was still usable. This was largely because the members of the firm had been practicing for many years and were already well known in their fields.

Our work included new information architecture. The original site was designed like a slide show, with each screen coming after the one before. It was difficult to jump around. One of our first priorities was to make all links available in the same way, on every page. As the web has developed, it's clear that people do want to jump around.

The image of the firm was also taken into account. We kept the look conservative; the practice area (eminent domain law) appears conservative, and the cases revolve around old, established properties and businesses. We designed a logo, which grew organically out of the homepage. Read more in our logos section, or read about our firm brochure design in our print section. The web site itself may be seen at www.ggrgpc.com

TWG Lawyers.
For Thompson Wigdor & Gilly LLP, a somewhat slicker design seemed right. The firm is new, its partners are younger, and there is a need gain publicity. Individually, the three original partners are known in their fields, but the firm is not, yet.

In keeping with a more aggressive appearance and marketing strategy, TWG's homepage has an animation. There is a feeling of action. At the same time, there are fewer things to link to than on GGRG's web site, which has a large library of published articles. Hence the large amount of space given over to GGRG's "library," which is made easy to access from a popup window. Eventually, such features can be added to TWG. TWG has multiple practice areas, so links to these are made clear on the homepage. See the web site now at www.twglawyers.com.

In common.
Both web sites have bright colors, and good photos of lawyers. These are said to help by making the faces behind the names real. Both web sites also have contact forms, enabling interested parties to request information. If your law firm is considering a new web site, this is a very useful feature. Contact us today for an evaluation of your firm's needs.

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DLS Design
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