Search Optimization

In designing your web site, DLS takes care of a number of things known to improve your site’s visibility to search engines. We carefully follow the recommendations of Google and the other major search web sites, and check them for updates, as their technology is constantly evolving.

We create a unique "title" for every page. This is the text that shows up in the top bar of your browser (for instance, a blue bar in Windows XP). This enables a search engine to differentiate between each page on a site, giving searches a sharper focus.

We place unique "meta tags" in the code of every page. This data, invisible to the viewer, is a special format search engines seek. There are two we focus on: the description tag and the keyword tag.

Most web sites we design have a sitemap page. Think of it like the index in a book: every page is listed there, with a link. That’s great for visitors to your site. But it’s especially helpful for search engines, because it centralizes all data about your site in one place, and because the links are text-based, as opposed to images which are difficult for search engines to pull data from.

Many clients allow us to register their site in a Google account, where you can post files in proprietary formats that they scan to pull detailed profiles of your web pages. Once this is done, Google reports on the soundness of your page formats, and starts using the data to generate detailed reports. Two such reports, Webmaster Tools and Google Analytics, show traffic to your site by statistics and visuals that help you evaluate your pages success, or shortcomings, in the search race.

For clients who wanting the most "oomph" — for those who must dominate searches in their business categories — we work with several outstanding pay-per-click agencies. for more details.