Background: A solo practitioner, Ronald J.
Cappuccio, business and tax attorney, requested a simple logo
on a budget. We welcome such projects when the parameters are
simple, and don't require extensive research, the development
of a style manual or other ancillary work. In this case, the client
had already determined that he wanted a simple treatment of his
initials, combined with scales of justice.
Process: We chose a typeface with simple
lines that wouldn't interfere with an icon. In the font Avant
Garde, the capital "R" was adjusted to line up with
the "chain" holding the "pan".
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