 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
DLS Design: Logo Design Case Studies
Client: Praesidian CapitalBackground: Praesidian is a $157 million private fund, providing mezzanine debt for middle-market companies. The firm provides capital for established companies as well as for management/leveraged buyouts, recapitalizations and refinancings. Assignment: DLS worked with a capital markets communications firm which was charged with implementing a communication strategy for Praesidian. Our piece was designing a logo and web site. Process: We experimented with symbols having three parts, in order to graphically symbolize mezzanine debt's position between bank capital and shareholder equity (ie, stocks). Links and stair-steps were among the images investigated. We felt these were too concrete, and turned to abstract shapes. The diamonds were chosen for their loose resemblence to links, especially when left open rather than solid. From the middle of the first diamond the viewer should have a sense of depth. A web site was designed concurrently with the logo, at www.praesidian.com. On the homepage only, the logo is animated using a simple animation from Flash. Outcome: The web site is regularly updated by DLS with new deals. If you're bullish on the financial sector, hire us for your next project. |
|||||||||
|
Read these logo design case studies: |
|
..................................................................
© 2007 DLS Design. All rights reserved. Last modified on 6/27/06.
|