Client: McGowan Financial Group

Background: Mcgowan Financial Group is an insurance agency specializing in life, health and long-term care policies.

Assignment: The logo needed to be simple; a preference for green was expressed. The logo had to appear corporate, but not forbidding.

Process: This arrangement of thick and thin lines was designed to resemble the letter M; a secondary image of peaks rising in the distance was also intended.

Designer: David Schiffer

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