Client: Kreindler & Kreindler

DLS designed the firm's logo and branding in 1997 and continues to handle multiple assignments in print, and as the firm's webmaster.

Background: Kreindler is the leading US plaintiffs' law firm handling aviation litigation. They've worked on the TWA Flight 800 case and virtually every other high-profile airline disaster.

Assignment: We were introduced to the firm to design a brochure; a logo was not explicitly assigned, but I felt a symbol would enhance a design I had in mind. I realized the firm initials, two K's, could be re-worked to suggest aircraft or wings, and that this would work well as a monogram in a brochure, and in an animation on a web site.

Process: Several versions of the logo were sketched after the initial idea was accepted. It was especially important that the symbol not be overly flashy or representational. In the corporate brochure, it was used as an emboss as well as a foil-stamped element.

Designer: David Schiffer

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