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Background: Kreindler is the leading US plaintiffs' law firm handling aviation litigation. They worked on the TWA Flight 800 case and virtually every other high-profile airline disaster. Assignment: We were introduced to the firm to design a brochure; a logo was not explicitly assigned, but I felt a symbol would enhance the design I had in mind. Law firm logos follow a time-honored format, with serif-laden type and visual tricks employing ampersands. I wanted to create something unique, and realized the firm initials K & K could be re-worked to suggest aircraft or wings, and that this would work well as a repeating element on pages of a brochure, a web site, and stationery. Process: Several versions of the logo were sketched after the initial idea was accepted. It was especially important that the symbol not be overly flashy or representational. In the corporate brochure, it was used as an emboss as well as a foil-stamped element. Outcome: The firm was pleased, and went on to hire us to develop their web site, where the logo was animated and used as a pointer in rollover items. View the firm web site at www.kreindler.com Designer: David Schiffer Return to first logos page. See other law firm logos. Or send us info. |
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© 2007 DLS Design. All rights reserved. Last modified on 9/8/06.
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