June Stern Foundation

Client: June Stern Family Foundation

June Stern Family FoundationBackground: This nonprofit organization provides scholarships to teachers and grants to schools to assist children with dyslexia. We were introduced to the organization by an existing client (and always appreciate a referral).

Process: Several concepts — mainly images of books and children's hands — were shown to the client. These may have been too representational, so instead they chose this cluster of interlinked letterforms with its energy and bright color.

Outcome: DLS designed the logo in conjunction with the organization's web site at www.junesternfoundation.org. At the conclusion of the project, they sent word that "we're getting all kinds of great reactions... including 'simply gorgeous,' 'wonderful,' 'lovely'."

Designers: David Schiffer, Yuliya Dagayeva