MARKETING FOR INDUSTRIAL COMPANIES
We manufacture business for you! |
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Web site design... catalogs...advertising... logo design.
DLS Design offers a complete set of marketing services for industrial
and manufacturing businesses. We will design your company's web
site, catalog, advertising
and/or logo.
Marketing in the trade arena is distinct from marketing to the
consumer: readers are often hungry for information, including specs,
technical notes, and detailed illustrations. But like consumer advertising,
your prospects are likely to be saturated with messages from your
competitors. That's why we design your project carefully, with attention
to details and knowledge of your audience.
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See our exciting web site for Cox
& Company, an industry leader in aerospace support
systems. |
Web site design
We handle all aspects of web site design for your company.
- graphic design including
special effects such as Flash animation
- writing your
text, should you choose not to do it yourself
- arranging for photography
of your products, people or facility, if you need it
- securing of a domain name
(www.yourfirm.com)
- hosting of the web site
on a secure server
- development of "backend functions",
such as search capability and databases, ideal for managing large
amounts of products
- animations to show exactly
how a product or process works; see
sample
- translation of existing documents
to web site format, including flow charts, news releases, etc.
- search engine optimization,
to help your site appear in search engines
- password-protected areas
for special groups, such as customers for a particular type of
product
Call us if you are overwhelmed by the idea of creating a web site,
and don't know what to do. Or, if you already have a site that is
out of date or inaccurate and don't know how to get it fixed.
We can create your web site in tandem with other materials such
as a brochure, or we can work with any of your service providers,
inhouse or on the outside, such as a marketing or PR consultant,
IT department, printer or designer.
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Catalogs and Brochures
Let's say it's time to do your new catalog. So you spread out your
pictures, pull out your notes and call in your associates. Or perhaps
you have electronic files, including digital pictures and text documents.
How do you get to a finished catalog from there?
We organize your material into a cohesive, well-designed printed
piece, from a pocket-sized brochure to a comprehensive catalog.
Our design can be completely original, or may tie in with your web
site or other printed materials. We provide:
- complete design from concept to finished pieces shipped to your
office
- writing and photography, if needed
- illustrations from simple schematics to complex depictions
of products or processes
- selection of paper stock
- writing of bid specs for your printer
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Advertising
We will design your ads, plan your campaign and make sure you appear
in the publications your customers are reading. Not sure what publications
these are? We will research it for you.
Our creative services include design, photography, and copy. DLS
Design is a recognized advertising agency and can place your advertising
in national or local media, both trade and consumer. We will deliver
your ad to the publication electronically in any required format
including Adobe Photoshop®, Illustrator®,
InDesign®, or Quark XPress™ as well as PDF format (Adobe Acrobat®).
We can also handle a PR campaign for your company, consisting of
press releases and pictures mailed to a carefully-researched list
of trade magazines and other publications.
Above are ads we produced for Newcastle Fabrics, a manufacturer
of fabrics; CMF/Colonial, a manufacturer of metal-clad mouldings;
and AMI Contract Foodservice, a distributor of restaurant equipment
and supplies.
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Industrial Logos
Just as in the consumer realm, a great logo tells people about
your company in an instant, and becomes associated with all your
products and services. We can create a logo that will set your company
apart! Our design process includes the presentation of concepts,
refinement on the chosen design, and files you may work with directly
for print, the web, or any other use. There are never any additional
costs or fees for usage: your company retains complete ownership
of the logo. See more logos we've designed in our logo
section.
Sample Clients
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